15 Steps to Maximise Success at Any Networking Event
15 Steps to Maximise Success at Any Networking Event
Ever wondered how to turn every networking event into a career-boosting opportunity? It’s not about being the loudest in the room – it’s about being the most prepared.
Preparation has helped me land introductions with The White House in the US and deliver keynotes in Malaysia on the power of networking. Over the years, I’ve learned that being prepared isn’t just about what you pack, but about how you show up mentally.
Yet after attending hundreds of events, I’ve noticed something: most people arrive unprepared, without intention, and distracted. They miss opportunities because they’re making last-minute decisions that don’t really matter.
Before my first big keynote, I picked my outfit and planned my questions a week in advance. On the day, I felt ten times more confident because the only thing left to focus on was the content – the keynote itself (which went brilliantly).
In this article, I’ll share 15 practical steps to maximise success at any networking event or conference, so you can walk in prepared, build your brand, and grow your career with confidence.
Sonya Barlow x SAP Connect in Portugal 2024
15 Steps to Maximise Success at Any Networking Event
Know your why – Set clear personal and professional goals for the event.
Do your research – Study the speakers, sessions, and agenda to prioritise what matters most.
Pack smart – Notebook, power bank, and comfortable shoes are essentials.
If you’re a speaker – Practice thoroughly and ask organisers about key takeaways.
Check in early – Arrive the night before to familiarise yourself with the venue.
Explore the area – Learn about local culture, language, and communication styles.
Plan your outfits – Lay them out and iron them the night before for a polished look.
Start your day right – Move your body with exercise, stretching, or a walk.
Warm up your networking – Chat with locals, hotel staff, or team members for insights.
Arrive early – Settle in, scope out the space, and avoid last-minute stress.
Prepare your questions – Jot them down in your notebook to stay focused during conversations.
Use the 3-2-1 networking rule – Meet three new people, have two meaningful conversations, and follow up with one connection.
Stay curious – Engage with diverse people and industries to broaden your perspective.
Show appreciation – Smile and thank speakers, organisers, and hosts, because it goes a long way.
Follow up after – Share value-add content, insights, or virtual meetup invitations to strengthen connections.
🎥 Watch here: How the 321 Rule will get you a better job to learn more about my networking method.
These are 15 basic steps to follow if you want to be prepared and perform your best, without being overwhelmed with the number of people there or the personalities you may interact with. This is great if you are introverted, neurodivergent, or an overthinker and over-talker like me!
If you want to leave a lasting impression and are comfortable, you can also tag the event online or write a short but punchy article about your experience.
Bonus Tips:
Share on social media – Tag relevant people and events to amplify your professional brand.
Dress with confidence – Your attire should reflect your personality and professionalism. First impressions matter.
How to Maximise Your Success At a Networking Event
Attending events and conferences should be a stepping stone to future opportunities. By taking these small, intentional steps, you’ll walk away with more than just a few business cards. Instead, you’ll have created valuable relationships or gained new insights to move your career forward.
By being prepared and ready to perform in your true professional character, you’re telling the world you’re ready for success! Gone are the days where you forgot your suit jacket or your phone died during that important call or your words were tangled when sitting on a panel - this is about maximising your chances so opportunity comes to you!
So, what’s your top tip for maximising success at a networking event or conference? I’d love to hear your thoughts!
📩 This newsletter was written by Sonya Barlow, entrepreneur, author, and presenter. Work with Sonya Barlow on business strategy, keynotes, and campaigns. Email: hello@sonyabarlow.co.uk
Sonya Barlow is an award-winning entrepreneur, presenter, and author with over 100K followers. She hosts her self-titled YouTube show The Sonya Barlow Show, authored the business book Unprepared to Entrepreneur, and runs a business inclusion consultancy and networking app, the LMF Network. Connect via email 📩 - Hello@SonyaBarlow.Co.Uk